PR media revenue share by channel 2019

During a 2019 survey of global PR professionals, it was found that 47 percent of their media revenue was generated by earned media (traditional media) while 18 percent was attributed to shared media such as social networks and influencers. Five years from now, shared media are expected to account for 23 percent of PR firm revenues and traditional media share could decrease by 10 percent.

Share of media revenue generated be selected communication channels according to public relations (PR) agency professionals worldwide as of February 2019

Characteristic	Now	In five years
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Release date

March 2019

More information

Region

Worldwide

Survey time period

January 7 to February 15, 2019

Number of respondents

1,563 respondents

Special properties

among PR professionals

Supplementary notes

The source provides the following information: "The sample for this survey is a “convenience” sample rather than a random sample. Consequently, we cannot say that the results of this survey are representative of the respective populations. Nevertheless, we believe this data offers numerous directional insights into the attitudes, beliefs and activities of PR practitioners and students."

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