Sweden: importance of illuminated advertising in Stockholm 2016

This statistic displays a survey on the importance of illuminated advertising for the townscape in Stockholm in 2016. During the survey period, 21 percent of the respondents considered illuminated ads in Stockholm to be of great importance for the townscape.

How important are illuminated advertising for Stockholm's townscape?

Scale from 1 to 5 where 1 = very low importance and 5 = great importance	Share of respondents
5 - great importance	21%
4	27%
3	26%
2	8%
1 - very low importance	5%
Don't know	12%

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Release date

November 2016

More information

Region

Sweden

Survey time period

October 27, 2016 to November 2, 2016

Number of respondents

1,000 respondents

Age group

18-79 years

Special properties

inhabitants of Stockholm county

Method of interview

Online interview

Supplementary notes

This question was phrased by the source as follows: "Hur stor betydelse har Stockholms ljusskyltar för stadsbilden? Ange på en svarskala från 1 till 5 där 1= väldigt liten betydelse och 5 = mycket stor betydelse."

Missing percentage points to 100 percent are probably due to rounding.

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