Willingness to buy vegetarian meat substitute products in Germany in 2015

This statistic shows the results of a survey in which respondents were asked if they could imagine buying vegetarian meat substitute products in Germany in 2015. A majority of 73 percent of vegetarians could imagine doing so, whereas the reverse was true for the general population and flexitarians.

Could you imagine purchasing vegetarian meat substitute products?*

Total populationFlexitariansVegetarians
I could not imagine purchasing these products59%61%27%
I could imagine doing so41%39%73%
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Source

Release date

January 2016

Region

Germany

Survey time period

2015

Number of respondents

1,162 respondents

Supplementary notes

* Total population: 1,162 interviewees. Flexitarians: 770 interviewees. Vegetarians: 503 interviewees.

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Statistics on "Veganism and Vegetarianism in Europe"

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