Reasons why Europeans plan to eat less meat in 2017

In 2017, 27 percent of Europeans were planning to reduce their consumption of meat over the next five years. This statistic shows the results of the same survey on the main reasons why these Europeans planned to reduce their future meat consumption. The negative health effects of eating meat was the largest reason for people to lower their consumption, with two fifths of those surveyed giving this reason.

Distribution of people planning to eat less meat within the next five years in Europe as of 2017, by reason

Share of respondents
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Release date

December 2017



Survey time period


Number of respondents

13,000 respondents

Special properties

European consumers

Supplementary notes

Survey question was: "Why do you expect to eat less meat in the future? Because of..."

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