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Beer brand competitiveness index in South Korea 2017

Published by Won So, Aug 28, 2020
This statistic shows the National Brand Competitiveness Index of beer brands in South Korea in 2017. During the measured period, Cass manufactured by Oriental Brewery ranked the first, with the brand competitiveness index 79 out of 100.

National Brand Competitiveness Index of beer brands in South Korea in 2017

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Source

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Release date

February 2018

Region

South Korea

Survey time period

2017

Supplementary notes

Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."

The source does not provide an exact publication date. Date given here is the day of data access.

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