This statistic shows the National Brand Competitiveness Index of beer brands in South Korea in 2017. During the measured period, Cass manufactured by Oriental Brewery ranked the first, with the brand competitiveness index 79 out of 100.
National Brand Competitiveness Index of beer brands in South Korea in 2017
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
The source does not provide an exact publication date. Date given here is the day of data access.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
KPC . (February 2, 2018). National Brand Competitiveness Index of beer brands in South Korea in 2017 [Graph]. In Statista. Retrieved August 14, 2022, from https://www.statista.com/statistics/667675/south-korea-beer-brand-competitiveness-index/
KPC . "National Brand Competitiveness Index of beer brands in South Korea in 2017." Chart. February 2, 2018. Statista. Accessed August 14, 2022. https://www.statista.com/statistics/667675/south-korea-beer-brand-competitiveness-index/
KPC . (2018). National Brand Competitiveness Index of beer brands in South Korea in 2017. Statista. Statista Inc.. Accessed: August 14, 2022. https://www.statista.com/statistics/667675/south-korea-beer-brand-competitiveness-index/
KPC . "National Brand Competitiveness Index of Beer Brands in South Korea in 2017." Statista, Statista Inc., 2 Feb 2018, https://www.statista.com/statistics/667675/south-korea-beer-brand-competitiveness-index/
KPC , National Brand Competitiveness Index of beer brands in South Korea in 2017 Statista, https://www.statista.com/statistics/667675/south-korea-beer-brand-competitiveness-index/ (last visited August 14, 2022)
