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Locations where Americans planned to buy gifts for Valentine's Day by gender 2018

This statistic shows the results of a survey among Americans regarding where they plan to purchase Valentine's Day gifts in 2018. The results were sorted by gender. 43 percent of female respondents stated they plan to buy Valentine's Day gifts at a supermarket or discounter.

Where will you purchase Valentine's Day gifts this year?

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Release date

February 2018


United States

Survey time period

February 9-12, 2018

Number of respondents

868 respondents

Age group

18 years and older

Special properties

Respondents who plan to buy gifts

Method of interview

Online survey

Supplementary notes

Total number of respondents by gender:
female: 446
male: 422
Multiple answers were possible.
The original question was: "Where are you going to buy your gift(s) or parts of them for this year's Valentine's Day?".

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