Marketing e-mail open and click rates in the United States in 2016, by degree of personalization

Marketing e-mail open and click rates in the U.S. in 2016, by personalization The graph shows marketing e-mail open and click rates in the United States in 2016, by degree of personalization. E-mail messages which were not personalized at all had open rate of 13.1 percent in the measured period.
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Open rateClick rate
Not personalized13.1%1.9%
Subject line only personalized7.4%0.4%
Message only personalized18.8%2.1%
Both subject line and message personalized5.9%0.2%
Open rateClick rate
Not personalized13.1%1.9%
Subject line only personalized7.4%0.4%
Message only personalized18.8%2.1%
Both subject line and message personalized5.9%0.2%
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The graph shows marketing e-mail open and click rates in the United States in 2016, by degree of personalization. E-mail messages which were not personalized at all had open rate of 13.1 percent in the measured period.
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Release date
June 2016
Region
United States
Survey time period
June 2016
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