Marketing e-mail open and click rates in the United States in 2016, by degree of personalization

Loading statistic...
Open rateClick rate
Not personalized13.1%1.9%
Subject line only personalized7.4%0.4%
Messege only personalized18.8%2.1%
Both subject line and message personalized5.9%0.2%
© Statista 2017

Show further information

Complete Source Details

AdvertisementTableau Software
 
About This Statistic

The graph shows marketing e-mail open and click rates in the United States in 2016, by degree of personalization. E-mail messages which were not personalized at all had open rate of 13.1 percent in the measured period.

Special Functions
Download as ...
Graphic (PNG)
Excel (XLS)
PowerPoint (PPT)
PDF
Options
Settings
Print
Research Alerts
Download started
Please be patient - this may take a moment

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "E-mail marketing in the U.S."

  • Overview
  • Use & strategy
The most important statistics
  • Effectiveness & metrics
The most important statistics
  • E-mail advertising
  • Mobile e-mail marketing
The most important statistics
  • Personalization
The most important statistics
  • Consumer perception & behavior
  • Spam

Related Studies: Available to Download in PDF or PPTX Format

E-mail marketing in the U.S.

All Information
in one Presentation

E-mail marketing in the U.S.

Everything On "E-mail marketing in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics. 93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money

only

$588*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions