Average e-mail marketing benchmarks 2019

This statistic shows some average E-mails marketing benchmarks in Italy as of 2019. Out of the analyzed e-mails, the share of opened ones reached 33.24 percent, while the average click-through rate in on-line campaigns was 4.13 percent.

Average e-mails marketing benchmarks in Italy in 2019

Average rate
Open rate33.24%
Click-to-open rate12.42%
Click-through rate4.13%
Unsubscribe rate0.26%
Spam rate0.02%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

November 2019

Region

Italy

Survey time period

2019

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "E-mail usage in the United States"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.