According to a January 2022 survey of U.S. independent brands selling on Amazon, 63 percent of responding brands stated that they used the platform because there was no true alternative to reach most online shoppers. In turn, 15 percent of respondents believed Amazon represented a great opportunity to grow their business.
Reasons for independent businesses to sell on Amazon in the United States in 2022
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ILSR. (March 29, 2022). Reasons for independent businesses to sell on Amazon in the United States in 2022 [Graph]. In Statista. Retrieved August 12, 2022, from https://www.statista.com/statistics/728662/amazon-digital-sellers-usage-reasons/
ILSR. "Reasons for independent businesses to sell on Amazon in the United States in 2022." Chart. March 29, 2022. Statista. Accessed August 12, 2022. https://www.statista.com/statistics/728662/amazon-digital-sellers-usage-reasons/
ILSR. (2022). Reasons for independent businesses to sell on Amazon in the United States in 2022. Statista. Statista Inc.. Accessed: August 12, 2022. https://www.statista.com/statistics/728662/amazon-digital-sellers-usage-reasons/
ILSR. "Reasons for Independent Businesses to Sell on Amazon in The United States in 2022." Statista, Statista Inc., 29 Mar 2022, https://www.statista.com/statistics/728662/amazon-digital-sellers-usage-reasons/
ILSR, Reasons for independent businesses to sell on Amazon in the United States in 2022 Statista, https://www.statista.com/statistics/728662/amazon-digital-sellers-usage-reasons/ (last visited August 12, 2022)