U.S. SMBs: leading ad media 2017

The graph shows leading advertising / promotion media and small and medium-sized businesses (SMBs) in the United States as of the third quarter of 2017. Among responding marketers from companies with 100 employees or less and spending at least 25 thousands U.S. dollars on advertising and promotions annually, 90.4 percent stated they used print and outdoor advertising.

Leading advertising / promotion media among small and medium-sized businesses (SMBs) in the United States as of 3rd quarter 2017

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Release date

November 2017


United States

Survey time period

Q3 2017

Special properties

among SMBs spending a minimum of 25 thousand U.S. dollars annually on advertising and promotions

Method of interview

Online survey

Supplementary notes

The source defines an SMB as a business having from one to 100 employees.

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