Beauty retail: Preferred social media following beauty brands women age group UK 2016

This statistic portrays the shares of the top three leading social media platforms to follow beauty brands used by British women in 2016, by age group. While Facebook was most commonly used among 25 to 34 year olds, Instagram dominated in the age group between 18 and 24 year with a share of 29 percent.

Preferred forms of social media to follow beauty brands among women in the United Kingdom (UK) 2016, by age group

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Source

Release date

2017

Region

United Kingdom

Survey time period

January 2016

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

women

Method of interview

Online survey

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Statistics on "Social media usage in the United Kingdom (UK)"

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