Consumer retail channel use in the UK 2016-2018

This statistic shows consumers' retail channel use in the United Kingdom (UK) from 2016 to 2018. Data revealed that 71.76 percent of consumers in the UK shopped in-store only, whilst online-only shoppers accounted for about 57 percent percent. Over 60 percent of consumers used both channels, exceeding the share of online-only shoppers.

Share of retail channel use among consumers in the United Kingdom (UK) from 2016 to 2018

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Release date

December 2018


United Kingdom

Survey time period

July 1, 2016 to June 30, 2018*

Special properties

Customers who made at least one transaction

Supplementary notes

* The source adds the following information: "Our analysis is based only on customers who made at least one transaction in each of the following period:
year 1: July 1, 2016 - June 30, 2017
year 2: July 1, 2017 - June 30, 2018"

The data covers customers of the clothing and accessories industry.

The source defines channels used in this research as follows:
-primarily in-store brands with less than 20% of sales online.
-'balanced' brands with between 20% and 60% of sales online.
-primarily online brands with over 60% of sales online.

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Statistics on "Multichannel retail in the United Kingdom (UK)"

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