This statistic shows the share of advertisement revenue purchased through media buying agencies and direct buying in the Middle East and North Africa in 2016, broken down by company type. During that time period, local MENA companies generated about 30 percent of their advertisement through media buying agencies.
Share of advertising revenues purchased directly and by third party in the Middle East and North Africa in 2016, by company type
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Media Use in the Middle East Research Project. (March 10, 2016). Share of advertising revenues purchased directly and by third party in the Middle East and North Africa in 2016, by company type [Graph]. In Statista. Retrieved October 13, 2024, from https://www.statista.com/statistics/686302/mena-ad-revenue-share-of-companies-by-purchasing/
Media Use in the Middle East Research Project. "Share of advertising revenues purchased directly and by third party in the Middle East and North Africa in 2016, by company type." Chart. March 10, 2016. Statista. Accessed October 13, 2024. https://www.statista.com/statistics/686302/mena-ad-revenue-share-of-companies-by-purchasing/
Media Use in the Middle East Research Project. (2016). Share of advertising revenues purchased directly and by third party in the Middle East and North Africa in 2016, by company type. Statista. Statista Inc.. Accessed: October 13, 2024. https://www.statista.com/statistics/686302/mena-ad-revenue-share-of-companies-by-purchasing/
Media Use in the Middle East Research Project. "Share of Advertising Revenues Purchased Directly and by Third Party in The Middle East and North Africa in 2016, by Company Type." Statista, Statista Inc., 10 Mar 2016, https://www.statista.com/statistics/686302/mena-ad-revenue-share-of-companies-by-purchasing/
Media Use in the Middle East Research Project, Share of advertising revenues purchased directly and by third party in the Middle East and North Africa in 2016, by company type Statista, https://www.statista.com/statistics/686302/mena-ad-revenue-share-of-companies-by-purchasing/ (last visited October 13, 2024)
Share of advertising revenues purchased directly and by third party in the Middle East and North Africa in 2016, by company type [Graph], Media Use in the Middle East Research Project, March 10, 2016. [Online]. Available: https://www.statista.com/statistics/686302/mena-ad-revenue-share-of-companies-by-purchasing/
