Reasons for keep pay-TV provider in the U.S. 2016

The graph shows reasons to consider keeping an existing cable/satellite provider in North America as of the third quarter of 2016. During the survey, 65 percent of respondents who are planning to change or cut their provider stated that they would consider keeping their existing service if they could choose and pay for only the channels they typically watch.

Reasons to consider keeping existing cable/satellite service provider in North America as of 3rd quarter 2016

Share of respondents
Choose and pay for only the channels I typically watch65%
Combine all of my TV providers (such as Netflix, Hulu, Amazon Video) into one place so I can find something to watch, regardless of the service43.5%
Make it easier to find something to watch on TV: for example, recommend shows to you based on your interests so it is easier to find something you "want" to watch on TV16.1%
Other14.8%
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Sources

Release date

November 2016

Region

Canada, United States

Survey time period

Q3 2016

Number of respondents

3,140 respondents

Age group

18 years and older

Special properties

based on those planning to change, switch or cut pay-TV providers in the next 6 months

Supplementary notes

The source does not provide information on type of survey used.

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