Reasons for keep pay-TV provider in the U.S. 2016

Reasons to consider keeping existing cable/satellite service provider in North America as of 3rd quarter 2016

Reasons for keep pay-TV provider in the U.S. 2016 The graph shows reasons to consider keeping an existing cable/satellite provider in North America as of the third quarter of 2016. During the survey, 65 percent of respondents who are planning to change or cut their provider stated that they would consider keeping their existing service if they could choose and pay for only the channels they typically watch.
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Reasons to consider keeping existing cable/satellite service provider in North America as of 3rd quarter 2016

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Share of respondents
Choose and pay for only the channels I typically watch65%
Combine all of my TV providers (such as Netflix, Hulu, Amazon Video) into one place so I can find something to watch, regardless of the service43.5%
Make it easier to find something to watch on TV: for example, recommend shows to you based on your interests so it is easier to find something you "want" to watch on TV16.1%
Other14.8%
Share of respondents
Choose and pay for only the channels I typically watch65%
Combine all of my TV providers (such as Netflix, Hulu, Amazon Video) into one place so I can find something to watch, regardless of the service43.5%
Make it easier to find something to watch on TV: for example, recommend shows to you based on your interests so it is easier to find something you "want" to watch on TV16.1%
Other14.8%
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The graph shows reasons to consider keeping an existing cable/satellite provider in North America as of the third quarter of 2016. During the survey, 65 percent of respondents who are planning to change or cut their provider stated that they would consider keeping their existing service if they could choose and pay for only the channels they typically watch.
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