Pay TV consumer behavior in the U.S. 2013, by age

This statistic pay TV consumer behavior in the United States as of December 2013, by age. It was found that 65 percent of trailing millennials (aged 14 to 24) stated they had paid TV service and had no plans to cancel or change their paid TV service within the following12 months.

Pay TV consumer behavior in the United States as of December 2013, by age

Generation (age)Trailing Millennials (14-24)Leading Millennials (25-30)Xers (31-47)Boomers (48-66)Matures (67+)
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Source

Release date

March 2014

Region

United States

Survey time period

November 22 to December 5, 2013

Age group

14 years and older

Method of interview

Online survey

Supplementary notes

The original question posed by the source was: 'Which of the following statements best describes you and/or your household with regard to pay television service?'
The source does not provide information on methodology applied in 2012.

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