Reasons for cutting the cord in North America 2017

The graph shows reasons for cutting the cord named by respondents from North America in the fourth quarter of 2017. During a a survey, it was found that 86.7 percent of respondents cut off their cable or satellite service because it was too expensive.

What factors influenced your decision to cut off your cable/satellite service?

Share of respondents
Price - too expensive86.7%
I use an internet streaming service, such as Netflix, Hulu, Amazon Video, etc.39.7%
I use an antenna to get the basic channels on my TV23%
I like to binge watch an entire season of a TV series through my streaming service15.9%
I moved/relocated, and I do not plan to sign-up for cable/satellite service again13%
The bulk of my TV viewing was the original series on streaming services7.7%
I share a friend/family member's login to watch shows on their cable/satellite provider's app0.9%
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Sources

Release date

March 2018

Region

Canada, United States

Survey time period

Q4 2017

Number of respondents

3,330 respondents

Age group

18 years and older

Supplementary notes

The source does not provide information on the type of survey used.

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Statistics on "Cord-cutting in the U.S."

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