Italy: organizational changes of large banks with social media 2016

This statistic displays the results of a survey on the share of organizational changes produced by the presence of large banks on social media in Italy in 2016. During the survey period, it was found that 38 percent of the respondents reported that the presence of the bank on social media was actively involving internal influencers within business processes.

Among the following, which organizational changes is the bank experiencing because of the presence on social media?

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

March 2017



Survey time period

July to August 2016

Number of respondents

21 respondents

Method of interview


Supplementary notes

This question was phrased by the source as follows: "Tra quelli di seguito riportati, quali cambiamenti di tipo organizzativo sta producendo la presenza della banca sui social media?".

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Digital marketing in Italy"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.