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Number of Instagram users in Italy 2016, by age

Number of Instagram users in Italy as of May 2016, by age (in million individuals)

by Statista Research Department, last edited Jun 14, 2016
Number of Instagram users in Italy 2016, by age Amongst social media, Instagram seems to attract a high number of individuals between 18 and 34 years of age. In 2016, 4.8 million Instagram users were of this age, and another 2 million users were between 35 and 55 years of age. In fact, Instagram is among the most used social media platforms in Italy, after YouTube, Facebook, WhatsApp and Facebook Messenger.
Football on Instagram

Instagram also seems to be quite adopted by "Serie A" football clubs. According to the data, Juventus ranked first with 15.7 million Instagram fans, followed by AC Milan with 4.8 million followers. Cristiano Ronaldo was the most popular Juventus player, with 156,9 million followers as of March 2019. Paulo Dybala ranked second with 28 million followers on his Instagram profile.  

MFW on Instagram

Instagram is quite popular to use at important events, such as the Milan Fashion Week. During the Milan Fashion Week in 2016, Gucci received about 1.9 million Instagram likes. Alongside the usage of Instagram as a platform to post pictures and other types of digital content, the app is first and foremost used via smartphones. As of MFW 2016, 48 percent of the respondents reported that they used smartphones when managing MFW social activities on Instagram.
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Number of Instagram users in Italy as of May 2016, by age (in million individuals)

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