In 2021, there were an estimated 41.59 million social networking users in Italy. This figure is projected to increase to 46.56 million social media users in 2026. In 2021, approximately 70 percent of the population in Italy were social media users.
Number of social network users in Italy from 2017 to 2026
(in millions)
* Forecast. The indicator shows the estimated number of people in the selected region that use social media sites and applications regularly (at least once a month). The data is based on surveys as well as user penetration estimates of the major social platforms.
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Statista. (July 21, 2021). Number of social network users in Italy from 2017 to 2026 (in millions) [Graph]. In Statista. Retrieved January 23, 2022, from https://www.statista.com/statistics/568968/predicted-number-of-social-network-users-in-italy/
Statista. "Number of social network users in Italy from 2017 to 2026 (in millions)." Chart. July 21, 2021. Statista. Accessed January 23, 2022. https://www.statista.com/statistics/568968/predicted-number-of-social-network-users-in-italy/
Statista. (2021). Number of social network users in Italy from 2017 to 2026 (in millions). Statista. Statista Inc.. Accessed: January 23, 2022. https://www.statista.com/statistics/568968/predicted-number-of-social-network-users-in-italy/
Statista. "Number of Social Network Users in Italy from 2017 to 2026 (in Millions)." Statista, Statista Inc., 21 Jul 2021, https://www.statista.com/statistics/568968/predicted-number-of-social-network-users-in-italy/
Statista, Number of social network users in Italy from 2017 to 2026 (in millions) Statista, https://www.statista.com/statistics/568968/predicted-number-of-social-network-users-in-italy/ (last visited January 23, 2022)
