Forecast of social media user numbers in Italy 2018-2024

This statistic displays an estimated number of individuals using social media in Italy from 2018 to 2019, in million users. In 2018, number of individuals using social media amounted to 24.34 million individuals. In the same year, social media penetration rate in Italy was at 40.14 percent. Active social media users is forecasted to grow year on year during the period under consideration. This value is projected to reach 27.87 million users as of 2024. This would be an increase of approximately 3.5 million users in comparison to the first year recorded.

Forecast of social media user numbers in Italy from 2018 to 2024

Number of users in million
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Release date

June 2019



Survey time period

June 2019

Special properties

Individuals who use a social network via any device at least once per month.

Supplementary notes

* Forecasted data.
This statistic presents exclusive data by Statista’s Market Analytics team and is based on calculations and estimates derived from relevant primary data and third-party data analysis. See our Methodology section for more details.

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Statistics on "Social media usage in Italy"

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