Leading five social media and messaging apps in Italy 2017

Social media and messaging apps became a milestone in our daily communication. Since the arrival of these apps, users have changed their behavior towards communication with friends and family and started sharing content at any time and any place. The share of individuals using social media every day reached 61 percent in 2018.

Dolce vita is shifting from an offline to an online world 

Italians did embrace the new way of communicating and according to a survey of You Gov the Top five social media and messaging apps used in Italy in 2017 were Facebook, WhatsApp, You Tube, Twitter and Facebook messenger. Facebook was by far the most used social media platform (72 percent) while the second and third most popular platforms were the messaging app WhatsApp and the video sharing website YouTube (used by 66 and 61 percent respectively).

Italians are increasing the data consumption

As the use of social media and messaging apps increased, the same trend can be observed when it comes to data consumption. On average, mobile data consumption of WhatsApp users in Italy ranges from 66 to 80 MB per month, as analyzed by the company Arbitryum.

Leading five social media and messaging apps used in Italy in 2017

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Release date

June 2017



Survey time period


Number of respondents

2,011 respondents

Age group

14 years and older

Method of interview

Online panel

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