Major obstacles in digital marketing development in Italy 2018-2019

A survey was conducted in Italy in 2018 which indicated the main obstacles in digital marketing development in the country. 78 percent of respondents that were working in the digital industry stated that the company’s management lacked in web culture and knowledge. 44 percent of them pointed out the big confusion in metrics and marketing measurements. Digital professionals indicated other drawbacks but gave very different opinions according to the size of the business. In big companies, respondents claimed to have too much high costs related to effectiveness of campaigns, while professionals in small enterprises wished for a higher number of enterprises active in the industry.

Boost digital marketing

  Digital professionals suggested already in a survey from 2017 to change the culture of managers and integration strategies of the companies. In the same poll, 49.51 percent of the asked respondents stated that data analytics is a crucial aspect.

Employment in digital marketing

  Are there enough employees in digital marketing to accomplish the change? According to data from 2018, in most Italian digital companies, the staff working in digital marketing does not go over five people.

Major obstacles in digital marketing development in Italy as of October 2018 and 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

October 2019

Region

Italy

Survey time period

October 2019

Number of respondents

500 respondents

Special properties

respondents work in digital intensive fields

Method of interview

Online survey

Supplementary notes

Data related to 2018 was taken from a previous publication.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Digital marketing in Italy"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.