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Italy: major obstacles in digital marketing development 2018

Major obstacles in digital marketing development in Italy as of October 2018

Italy: major obstacles in digital marketing development 2018 This statistic illustrates the five major obstacles in digital marketing development in Italian companies in 2018. According to survey results, the lack of web culture and knowledge was a relevant setback for 78 percent of respondents, while 44 percent of them thought that different metrics and measurements generated confusion hindering digital marketing development. Lastly, 38 percent of respondents found difficult to adapt companies’ strategies to the mobile internet, while privacy regulation is a concern for 16 percent of digital marketers.
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Major obstacles in digital marketing development in Italy as of October 2018

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This statistic illustrates the five major obstacles in digital marketing development in Italian companies in 2018. According to survey results, the lack of web culture and knowledge was a relevant setback for 78 percent of respondents, while 44 percent of them thought that different metrics and measurements generated confusion hindering digital marketing development. Lastly, 38 percent of respondents found difficult to adapt companies’ strategies to the mobile internet, while privacy regulation is a concern for 16 percent of digital marketers.
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Release date
October 2018
Region
Italy
Survey time period
October 2018
Number of respondents
500 respondents
Special properties
respondents work in digital intensive fields
Method of interview
Online survey
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