Preferred tools for loyalty marketing in Italy 2018

In 2018, software and platforms for customer relationship management were essential tools for loyalty marketing according to 37.9 percent of Italian companies answering to a survey. The same poll revealed that the mapping of the customer journey was the second-most preferred tool, while the mobile marketing ranked third with a preference rate of 24.1 percent.

Preferred tools for loyalty marketing among companies in Italy in 2018

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Source

Release date

June 2019

Region

Italy

Survey time period

H2 2018

Number of respondents

363 respondents

Special properties

196 loyalty services providers and 167 companies using loyalty services for their customers

Method of interview

Questionnaire

Supplementary notes

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Statistics on "Digital marketing in Italy"

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