Preference of on-demand TV over broadcast TV 2016

The statistic presents data on the share of internet users who prefer on-demand streaming over broadcast television in selected countries worldwide in the fourth quarter of 2016. According to the source, 36 percent of respondents in India preferred to watch TV on-demand.

Share of internet users who prefer on-demand streaming over broadcast TV in selected countries worldwide in 4th quarter 2016

Characteristic	Share who prefer on-demand TV
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Release date

March 2017

More information

Region

Worldwide

Survey time period

Q4 2016

Number of respondents

27,639 respondents

Age group

16-64 years

Special properties

internet users

Supplementary notes

The source provides the following information about the methodology: "Respondents are asked to select a point on a 5-point scale to best describe their tendency to prefer watching TV shows on-demand or as they are broadcast. On this scale, 1= I prefer watching TV shows via on-demand, catch-up or streaming services, and 5= I prefer watching TV shows as they are broadcast live on regular television channels."

This question was phrased by the source as follows: "For each of these sets of statements, please select the point on the scale that best describes you - are you at one end of the scale or somewhere in the middle?"

The source does not specify the type of survey.

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