Awareness and importance of key positionings on food products Europe 2016

This statistic shows the awareness and importance of key positionings on food and beverage products in Europe in 2016, by claim. A majority of respondents are aware of both no preservative and no artificial color claims at 76 percent each, with 38 percent of respondents actively seeking products with a claim of no preservatives.

Awareness and importance of key positionings on food and beverage products in Europe in 2016, by claim

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Source

Release date

March 2017

Region

Europe

Survey time period

2016

Number of respondents

1,000 respondents

Special properties

consumers from the UK and Russia.

Supplementary notes

Date of access is date of release.

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