Increased likelihood of buying a food product with a natural claim in Europe in 2016

This statistic shows the increased likelihood of buying a food product with a natural claim over a product with no claim in Europe in 2016, by product. A majority of 42 percent of respondents would switch their yogurt product for one with a natural claim, followed by cake at 38 percent.

Increased likelihood of buying a food product with a natural claim over a product with no claim in Europe in 2016, by product

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Source

Release date

March 2017

Region

Europe

Survey time period

2016

Number of respondents

1,000 respondents

Special properties

consumers from the UK and Russia.

Method of interview

Online survey

Supplementary notes

Date of access is date of release.

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