Increased likelihood of switching a brand for a natural claim in Europe in 2016

Increased likelihood of switching a food brand for a natural claim over a product with no claim in Europe in 2016, by product

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Release date

March 2017

Region

Europe

Survey time period

2016

Number of respondents

1,000 respondents

Special properties

consumers from the UK and Russia.

Supplementary notes

Date of access is date of release.
* vs. brand with no additive claim.

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Statistics on " Nutrition in Germany "

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