Ranking of the largest web shops in Sweden 2018, by revenue

The re-seller of IT-products and additional services Dustin and Dustin Home led in the ranking of largest web shops in Sweden in 2018, by revenue. Dustin had a revenue of roughly 8.7 billion Swedish kronor that year. It was followed by Cdon.com which is a web shop with a variety of products within the sector of sport, fashion, electronics, groceries and other. Its revenue was 1.7 billion Swedish kronor. In contrast, the fastest growing web-shop in Sweden that year was Bright 123. It had a revenue of 13.6 million Swedish kronor.

What does Alexa say? 

    Another survey, conducted in 2018, ranked the ten most popular web-shops in Sweden by Alexa global traffic rank. Zalando.se came first in this list with a rank of 15,296 and it was followed by adibris.com and komplett.se.  

What the consumer values in web-shops 

  In the first quarter of 2018, 71 percent of the interviewed Swedish consumers shared that the right product selection was the reason why they repeated their purchases in web-shops. The reasons which followed were low prices, free shipping and fast shipping. Product specifications and pictures were the two the most important information feature in online shops, according to Swedish consumers in the same period. Both of the mentioned above features were picked by 95 percent of the interviewed online shoppers.

Ranking of the ten largest web shops in Sweden in 2018, by revenue

Revenue in thousand SEK
Dustin / Dustin home8,689,669
Nelly.com / NLY Man1,195,213
Apotea / Vitaminvaruhuset.se967,620
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Release date

January 2018



Survey time period

January 2018

Special properties

shops that sell primarily online

Supplementary notes

The source adds the following information: revenues are based on the latest financial statements, independently of fiscal years length.

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Statistics on "E-commerce in Sweden"

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