Share of companies using digital advertising in Sweden 2019, by ad form

This statistic shows the share of selected major companies with digital advertising activities in Sweden in 2019, by form of advertising. In that year, the social media platform Facebook, as well as the video sharing website YouTube were the most used form of online advertising among the surveyed companies, at 100 percent of the enterprises each. Meanwhile, retargeting and affiliate marketing activities were less common.

Share of major companies using digital advertising Sweden in 2019, by form of advertising

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Source

Release date

October 2019

Region

Sweden

Survey time period

2019

Special properties

84 prominent Swedish companies from eleven different industries*

Supplementary notes

* The source adds the following information:
"The following selection criteria have been used to identify the companies to include in the study:
• Significant turnover
• Decision-making mainly in Sweden
• No more than one brand in the same in the same industry per company"

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Statistics on "Digital advertising in the Nordics"

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