Value of Italy's national brand 2015-2022

Published by Michele Majidi, May 31, 2023
Italy was the world's ninth most valuable nation brand in 2022, with a value of 2.16 trillion U.S. dollars. To compare, the title of the most valuable nation brand was held by the United States, with a brand value of 26.48 trillion U.S. dollars.

Value of Italy's national brand from 2015 to 2022 (in trillion U.S. dollars)

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Release date

September 2022

Region

Italy

Survey time period

2015 to 2020

Supplementary notes

Figures have been rounded.
Data prior to 2022 was retrieved from earlier reports.

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