Global gaming app CPI and IAP in 2016, by region

Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by region

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Release date

January 2017

Region

Worldwide, North America, APAC

Survey time period

October 2015 to October 2016

Special properties

based on 7.9 billion ad impressions and 3.6 million app installs

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