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Global gaming app CPI and IAP in 2016, by region

The statistic presents information on the gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, broken down by region. It was discovered that the average CPI in Asia Pacific amounted to 3.1 U.S. dollars, while in-app-purchase costs reached nearly 50.3 U.S. dollars in the region.

Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by region

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Sources

Release date

January 2017

Region

Worldwide, North America, APAC

Survey time period

October 2015 to October 2016

Special properties

based on 7.9 billion ad impressions and 3.6 million app installs

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Statistics on "Mobile games publishers"

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