U.S. online review importance during selected circumstances 2017

For each of the following circumstances, how important is it to read online reviews before purchasing a product or selecting a service provider?

U.S. online review importance during selected circumstances 2017 The statistic presents the importance of online review usage before selected types of purchases according to consumers in the United States. During the April 2017 survey, 63 percent of respondents stated that it was extremely or very important to them to read reviews online before buying an unfamiliar product or selecting a new service provider.
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For each of the following circumstances, how important is it to read online reviews before purchasing a product or selecting a service provider?

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Share of respondents who answered extremely and very important
When purchasing big-ticket items (e.g. computers, home appliances, etc.) 71%
When purchasing a product or selecting a service provider that you are not familiar with 63%
When making purchases that occur infrequently 44%
When purchasing a gift item for someone else 40%
When making purchases for everyday items 27%
Share of respondents who answered extremely and very important
When purchasing big-ticket items (e.g. computers, home appliances, etc.) 71%
When purchasing a product or selecting a service provider that you are not familiar with 63%
When making purchases that occur infrequently 44%
When purchasing a gift item for someone else 40%
When making purchases for everyday items 27%
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The statistic presents the importance of online review usage before selected types of purchases according to consumers in the United States. During the April 2017 survey, 63 percent of respondents stated that it was extremely or very important to them to read reviews online before buying an unfamiliar product or selecting a new service provider.
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Release date
June 2017
Region
United States
Survey time period
April 2017
Number of respondents
501 respondents
Age group
25 years and older
Special properties
respondents who answered: extremely and very important
Method of interview
Online survey
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