- Media & Advertising›
- Advertising & Marketing ›
Advertising market in Australia 2016 and 2021 by platform
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Advertising market in Australia 2016 and 2021 by platform
Advertising spending in Australia in 2016 and 2021, by platform (in billion Australian dollars)
This statistic depicts the advertising spending in Australia in 2016 and 2021, by platform. In 2016, the total advertising spending reached 15.7 billion Australian dollars. Out of that amount, 7.1 billion Australian dollars was spent on internet advertising in Australia. In 2021, the Australian advertising spending was forecast to reach approximately 17.3 billion Australian dollars, out of which around ten billion Australian dollars was forecast to be spent on internet advertising.
Advertising spending in Australia in 2016 and 2021, by platform (in billion Australian dollars)
| 2016 | 2021* | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| 2016 | 2021* | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic depicts the advertising spending in Australia in 2016 and 2021, by platform. In 2016, the total advertising spending reached 15.7 billion Australian dollars. Out of that amount, 7.1 billion Australian dollars was spent on internet advertising in Australia. In 2021, the Australian advertising spending was forecast to reach approximately 17.3 billion Australian dollars, out of which around ten billion Australian dollars was forecast to be spent on internet advertising.
Show more- Show sources information
- Show publisher information
- Release date
- June 2018
- Region
- Australia
- Survey time period
- 2016
- Supplementary notes
- *Forecast.
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- Australia
- Survey time period
- 2016
- Supplementary notes
- *Forecast.
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Advertising in the Netherlands"
- Overview
The most important statistics
- Total gross media expenditure in the Netherlands from 2012 to 2016 (in thousand euros)Total gross media spending in the Netherlands 2012-2016
- Gross media expenditure in the Netherlands in 2016, by industry (in thousand euros)Ranking of industries with highest media spending in the Netherlands 2016
- Market shares of the gross media expenditure in the Netherlands in 2016, by industryMarket shares of media spending in the Netherlands 2016, by industry
- Annual digital and non-digital advertisement expenditure in the media and entertainment industries in the Netherlands from 2012 to 2021 (in million euros)Media and entertainment ad spend in the Netherlands 2012-2021
- Year-on-year percentage change of net media advertising expenditure in the Netherlands in 2017, by mediumNet media advertising expenditure change in the Netherlands 2017, by medium
- Advertisers ranked by advertising expenditure in the Netherlands in 2017 (in million euros)Highest spending advertisers in the Netherlands 2017
- Annual net advertising market revenue in the Netherlands from 2011 to 2017 with a forecast for 2018, by channel (in million euros)Annual advertising market revenue in the Netherlands 2011-2018, by channel
- Industry sectors ranked by advertising expenditure in the Netherlands in 2017 (in million euros)Advertising spending in the Netherlands 2017, by industry sector
- Digital
The most important statistics
- Annual digital advertisement expenditure in the media and entertainment industries in the Netherlands from 2012 to 2021 (in million euros)Media and entertainment digital ad spend in the Netherlands 2012-2021
- Year-on-year percentage change of the net online advertising market in the Netherlands from 2016 to 2018, by advertising typeNet online advertising growth in the Netherlands 2016-2018, by advertising type
- Net online paid, display and classified advertising market in the Netherlands from 2015 to 2017, with a forecast for 2018 (in million euros)*Net online paid search and display ad market in the Netherlands in 2015-2018
- Total revenue of online video advertising in the Netherlands from 2008 to 2014, with a forecast to 2016 (in million euros)Revenue of online video ads in the Netherlands 2008-2016
- Distribution of online advertising revenue per device in the Netherlands from 2012 to 2017, by formatDistribution online advertising revenue per device in the Netherlands 2017, by format
- Distribution of net display advertising revenue in the Netherlands from 2013 to 2016, by display formatDistribution of display advertising revenue in the Netherlands 2013-2016, by format
- Display advertisement revenue share in the Netherlands 2015, by industryDisplay advertisement revenue share Netherlands 2015, by industry
- Share of advertisers budget for generic high volume keywords in the Netherlands in 2015, by ranking positionAdvertisers budget for generic keywords in the Netherlands 2015, by ranking
- Audiovisual
The most important statistics
- Radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Radio ad revenue in the Netherlands 2012-2022
- Annual net television spot and non-spot ad revenue in the Netherlands from 2010 to 2017 (in million euros)Annual television spot and non-spot ad revenue in the Netherlands 2010-2017
- Annual gross television expenditure of e-commerce advertisers in the Netherlands in 2017 (in million euros)Leading e-commerce TV advertisers based on expenditure in the Netherlands 2017
- Annual gross television advertisement expenditure in the Netherlands from 2014 to 2017, by branch (in million euros)TV gross ad expenditure in the Netherlands 2014-2017, by branch
- Spot and non-spot radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Spot and non-spot radio ad revenue in the Netherlands 2012-2022
- Biannual number of television advertisers in the Netherlands from the 1st half of 2012 to the 1st half of 2018Number of TV advertisers in the Netherlands 2012-2018
- Biannual number of television commercials in the Netherlands from the 1st half of 2012 to the 1st half of 2018Number of TV commercials in the Netherlands 2012-2018
- Leading television advertisers based on gross television expenditure in the Netherlands in the 1st half of 2018Leading TV advertisers based on expenditure in the Netherlands 2018
- Newspapers and Magazines
The most important statistics
- Annual newspaper advertising and circulation publishing market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Newspaper revenue in the Netherlands 2012-2022
- Annual consumer magazine market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Magazine revenue in the Netherlands 2012-2022
- Annual print and digital newspaper advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Print and digital newspaper ad revenue in the Netherlands 2012-2022
- Annual consumer magazine print and digital advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Print and digital magazine advertising revenue in the Netherlands 2012-2022
- Leading newspaper advertisers in the Netherlands in 2017, based on expenditure (in thousand euro)Leading newspaper advertisers in the Netherlands 2017, based on expenditure
- Leading advertisers on newspaper websites in the Netherlands in 2015, based on expenditure (in thousand euros)Leading newspaper website advertisers in the Netherlands 2015, based on expenditure
- Flyers
The most important statistics
- Reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions)Reach of printed and digital flyers in the Netherlands 2014-2018
- Net reach of brochures and flyers in the Netherlands in 2017 and 2018, by branch*Reach of brochures and flyers in the Netherlands in 2017-2018, by branch
- On average, how much time do you spend per week on looking at flyers?Time spent looking at flyers in the Netherlands 2014, by time
- Net reach* of digital and printed fashion and clothing flyers and brochures in the Netherlands in 2017 and 2018, by genderReach of digital and printed fashion flyers in the Netherlands 2017-2018, by gender
- Net reach* of digital and printed supermarket and liquor store brochures and flyers in the Netherlands in 2016 and 2017, by ageReach of supermarket and liquor store flyers in the Netherlands 2016-2017, by age
- Out-of-home and Cinema
The most important statistics
- Annual cinema advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Cinema ad revenue in the Netherlands 2012-2022
- Annual out-of-home advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)Out-of-home ad revenue in the Netherlands 2012-2021
- Outdoor advertising expenditure in the Netherlands from 2008 to 2015 (in million euro)Outdoor advertising expenditure in the Netherlands 2008-2015
- Year-on-year revenue change of the cinema advertisements in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022Cinema advertising revenue change in the Netherlands 2012-2022
- Year-on-year revenue change of out-of-home advertisement in the Netherlands from 2012 to 2019Out-of-home ad revenue change in the Netherlands 2012-2019
- Customer perceptions
The most important statistics
- How often do you use advertisement brochure websites or apps?*Visit frequency of ad brochure websites and apps in the Netherlands 2017-2018
- What bothers you the most about advertisements on the internet?*Leading causes of annoyment about online advertisements in the Netherlands 2015
- What are the reasons you installed an adblocker?*Leading reasons to install an adblocker in the Netherlands 2015
- Potential earned reach of advertising campaigns during the Gay Pride Canal Parade in Amsterdam in the Netherlands in 2016Potential reach of ad campaigns during Gay Pride Parade in the Netherlands 2016
- Share of children inspired to make purchases in the Netherlands in 2017, by inspiration sourceChildren's purchase inspiration sources in the Netherlands 2017
- To what extent do you agree with the following statement: "My child is influenced by advertising (on television, the Internet and packaging) aimed specifically at children?*Perceived influence of advertising aimed at children in the Netherlands 2017
Popular Related Keywords
- advertising
- entertainment
- television advertising
- entertainment industry
- entertainment & media
- advertising spending
- online advertising spending
- radio advertising
- ad spendings
- advertising sections
- print advertising
- online advertising
- mobile network advertising
- online advertising forms
- free-to-air
- TV advertising revenues
- advertising share
- consumer magazines
- out-of-home advertising
- filmed entertainment
- online advertising revenue
- mobile advertising revenue
- mobile e-mail advertising
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Mobile internet ad revenue Australia 2013-2022
- Internet search ad revenue Australia 2013-2022
- Internet display ad revenue Australia 2013-2022
- Internet classified ad revenue Australia 2013-2022
- Total internet ad revenue Australia 2013-2022
- Internet ad revenue Australia 2017 by category
- Share of display internet advertising Australia 2016, 2021 and 2022 by ownership
- Online ad revenue Australia 2016 and 2021 by category
- Pure play internet ad revenue Australia 2013-2022
- Internet video ad revenue Australia 2013-2022
- Russia's advertising revenue in 2013, by medium
- Canada: ad revenue media split 2011-2014
- Canada: ad revenue 2011-2014, by medium
- Advertising revenue in Norway 2016, by activities
- Consumer spending on entertainment and media Australia 2016 and 2021
- CAGR of entertainment and media market Australia 2017 and 2021 by type
- Consumer spending share on entertainment and media Australia 2016 and 2021
- Digital display ad revenue growth in the U.S. 2016-2019, by company
Studies
- Advertising in Italy
- Advertising in the Netherlands
- Full Year 2017 Podcast Ad Revenue Study
- Advertising in North America
- IAB Podcast Ad Revenue Study
- Advertising in Europe
- Advertising in Belgium
- Advertising in the United Kingdom (UK)
- Global Mobile Advertising Revenue 2016
- Digital advertising in Europe
- Advertising in the Nordics
- Advertising in China
- Advertising market in the U.S.
- Advertising worldwide
- TV advertising in the U.S.
Statistics on "Advertising in the Netherlands"
- Total gross media expenditure in the Netherlands from 2012 to 2016 (in thousand euros)
- Gross media expenditure in the Netherlands in 2016, by industry (in thousand euros)
- Market shares of the gross media expenditure in the Netherlands in 2016, by industry
- Annual digital and non-digital advertisement expenditure in the media and entertainment industries in the Netherlands from 2012 to 2021 (in million euros)
- Year-on-year percentage change of net media advertising expenditure in the Netherlands in 2017, by medium
- Advertisers ranked by advertising expenditure in the Netherlands in 2017 (in million euros)
- Annual net advertising market revenue in the Netherlands from 2011 to 2017 with a forecast for 2018, by channel (in million euros)
- Industry sectors ranked by advertising expenditure in the Netherlands in 2017 (in million euros)
- Value added by the advertising, design and other specialized business services industry in the Netherlands from 2005 to 2015 (in million euros)
- Annual digital advertisement expenditure in the media and entertainment industries in the Netherlands from 2012 to 2021 (in million euros)
- Year-on-year percentage change of the net online advertising market in the Netherlands from 2016 to 2018, by advertising type
- Net online paid, display and classified advertising market in the Netherlands from 2015 to 2017, with a forecast for 2018 (in million euros)*
- Total revenue of online video advertising in the Netherlands from 2008 to 2014, with a forecast to 2016 (in million euros)
- Distribution of online advertising revenue per device in the Netherlands from 2012 to 2017, by format
- Distribution of net display advertising revenue in the Netherlands from 2013 to 2016, by display format
- Display advertisement revenue share in the Netherlands 2015, by industry
- Share of advertisers budget for generic high volume keywords in the Netherlands in 2015, by ranking position
- Social media advertising spending in the Netherlands from 1st half of 2015 to 2nd half of 2017 (in million euros)*
- Online native advertising expenditure in the Netherlands from 1st half of 2016 to 2nd half of 2017 (in million euros)*
- Radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual net television spot and non-spot ad revenue in the Netherlands from 2010 to 2017 (in million euros)
- Annual gross television expenditure of e-commerce advertisers in the Netherlands in 2017 (in million euros)
- Annual gross television advertisement expenditure in the Netherlands from 2014 to 2017, by branch (in million euros)
- Spot and non-spot radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Biannual number of television advertisers in the Netherlands from the 1st half of 2012 to the 1st half of 2018
- Biannual number of television commercials in the Netherlands from the 1st half of 2012 to the 1st half of 2018
- Leading television advertisers based on gross television expenditure in the Netherlands in the 1st half of 2018
- Forecasted spot and non-spot broadcast advertisement revenue in the Netherlands from 2015 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual newspaper advertising and circulation publishing market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual consumer magazine market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual print and digital newspaper advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual consumer magazine print and digital advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Leading newspaper advertisers in the Netherlands in 2017, based on expenditure (in thousand euro)
- Leading advertisers on newspaper websites in the Netherlands in 2015, based on expenditure (in thousand euros)
- Reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions)
- Net reach of brochures and flyers in the Netherlands in 2017 and 2018, by branch*
- On average, how much time do you spend per week on looking at flyers?
- Net reach* of digital and printed fashion and clothing flyers and brochures in the Netherlands in 2017 and 2018, by gender
- Net reach* of digital and printed supermarket and liquor store brochures and flyers in the Netherlands in 2016 and 2017, by age
- Annual cinema advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual out-of-home advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)
- Outdoor advertising expenditure in the Netherlands from 2008 to 2015 (in million euro)
- Year-on-year revenue change of the cinema advertisements in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022
- Year-on-year revenue change of out-of-home advertisement in the Netherlands from 2012 to 2019
- How often do you use advertisement brochure websites or apps?*
- What bothers you the most about advertisements on the internet?*
- What are the reasons you installed an adblocker?*
- Potential earned reach of advertising campaigns during the Gay Pride Canal Parade in Amsterdam in the Netherlands in 2016
- Share of children inspired to make purchases in the Netherlands in 2017, by inspiration source
- To what extent do you agree with the following statement: "My child is influenced by advertising (on television, the Internet and packaging) aimed specifically at children?*
- Mobile online advertising revenue in Australia from 2013 to 2017 with forecasts until 2022 (in million Australian dollars)
- Online search advertising revenue in Australia from 2013 to 2017 with forecasts until 2022 (in million Australian dollars)
- Online display advertising revenue in Australia from 2013 to 2017 with forecasts until 2022 (in million Australian dollars)
- Online display advertising revenue in Australia from 2013 to 2017 with forecasts until 2022 (in million Australian dollars)
- Total online advertising revenue in Australia from 2013 to 2017 with forecasts until 2022 (in million Australian dollars)
- Online advertising revenue in Australia in 2017, by category (in million Australian dollars)
- Share of display internet advertising in Australia in 2016 with forecasts for 2021 and 2022, by ownership
- Online advertising revenue in Australia in 2016 and 2021, by category (in million Australian dollars)
- Pure play online advertising revenue in Australia from 2013 to 2017 with forecasts until 2022 (in million Australian dollars)
- Online video advertising revenue in Australia from 2013 to 2017 with forecasts until 2022 (in million Australian dollars)
- Advertising revenue in Russia in 2013, by medium (in billion rubles)
- Advertising revenue in Canada from 2011 to 2014, by medium (in million Canadian dollars)
- Distribution of advertising revenue in Canada from 2011 to 2014, by medium
- Advertising revenue in Norway in 2016, by activities (in million NOK)
- Consumer and end-user spending on entertainment and media in Australia in 2016 and 2021 (in billion Australian dollars)
- Compound Annual Growth Rate (CAGR) of entertainment and media market in Australia between 2017 and 2021, by type
- Consumer and end-user spending share on entertainment and media in Australia in 2016 and 2021
- Change in net digital display ad revenue in the United States from 2016 to 2019, by company
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.