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Advertising market in Australia 2016 and 2021 by platform

Published by Christopher Hughes, Jan 8, 2019
This statistic depicts the advertising spending in Australia in 2016 and 2021, by platform. In 2016, the total advertising spending reached 15.7 billion Australian dollars. Out of that amount, 7.1 billion Australian dollars was spent on internet advertising in Australia. In 2021, the Australian advertising spending was forecast to reach approximately 17.3 billion Australian dollars, out of which around ten billion Australian dollars was forecast to be spent on internet advertising.

Advertising spending in Australia in 2016 and 2021, by platform (in billion Australian dollars)

20162021*
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Release date

June 2018

Region

Australia

Survey time period

2016

Supplementary notes

*Forecast.

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