- Media & Advertising›
- Advertising & Marketing ›
Advertising market in Australia 2016 and 2021 by platform
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Advertising market in Australia 2016 and 2021 by platform
Advertising spending in Australia in 2016 and 2021, by platform (in billion Australian dollars)
by Christopher Hughes,
last edited
Jan 8, 2019
This statistic depicts the advertising spending in Australia in 2016 and 2021, by platform. In 2016, the total advertising spending reached 15.7 billion Australian dollars. Out of that amount, 7.1 billion Australian dollars was spent on internet advertising in Australia. In 2021, the Australian advertising spending was forecast to reach approximately 17.3 billion Australian dollars, out of which around ten billion Australian dollars was forecast to be spent on internet advertising.
Advertising spending in Australia in 2016 and 2021, by platform (in billion Australian dollars)
| 2016 | 2021* | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| 2016 | 2021* | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Register now
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Christopher Hughes,
last edited
Jan 8, 2019
This statistic depicts the advertising spending in Australia in 2016 and 2021, by platform. In 2016, the total advertising spending reached 15.7 billion Australian dollars. Out of that amount, 7.1 billion Australian dollars was spent on internet advertising in Australia. In 2021, the Australian advertising spending was forecast to reach approximately 17.3 billion Australian dollars, out of which around ten billion Australian dollars was forecast to be spent on internet advertising.
- Show sources information
- Show publisher information
- Release date
- June 2018
- Region
- Australia
- Survey time period
- 2016
- Supplementary notes
- *Forecast.
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- Australia
- Survey time period
- 2016
- Supplementary notes
- *Forecast.
Other statistics on the topic
+Advertising & Marketing
Net ad spend market size in the Netherlands 2011-2018, by channel
+Advertising & Marketing
Out-of-home ad revenue in the Netherlands 2012-2021
+Advertising & Marketing
Social media advertising spending in the Netherlands 2015-2017
+Advertising & Marketing
Highest spending advertisers in the Netherlands 2017
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Advertising in the Netherlands"
- Overview
The most important statistics
- Net ad spend in the Netherlands from 2011 to 2018, by channel (in million euros)Net ad spend market size in the Netherlands 2011-2018, by channel
- Percentage change on the previous year of the turnover of the advertising sector in the Netherlands in 2017, with a forecast for 2018 and 2019Turnover change of the advertising sector in the Netherlands 2017-2019
- Industry sectors ranked by advertising expenditure in the Netherlands in 2017 (in million euros)Advertising spending in the Netherlands 2017, by industry sector
- Year-on-year percentage change of net media advertising expenditure in the Netherlands in 2017, by mediumNet media advertising expenditure change in the Netherlands 2017, by medium
- Advertising inflation in the Netherlands in 2018 on 2017, by channel*Advertising inflation in the Netherlands 2018, by channel
- Advertisers ranked by advertising expenditure in the Netherlands in 2017 (in million euros)Highest spending advertisers in the Netherlands 2017
- Digital
The most important statistics
- Annual spending on Internet advertising in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2023 (in million euros)Annual spending on Internet advertising in the Netherlands 2012-2023
- Net online paid, display and classified advertising market in the Netherlands from 2015 to 2017, with a forecast for 2018 (in million euros)*Net online paid search and display ad market in the Netherlands in 2015-2018
- Year-on-year percentage change of the net online advertising market in the Netherlands from 2016 to 2018, by advertising typeNet online advertising growth in the Netherlands 2016-2018, by advertising type
- Total revenue of the programmatic advertising market in the Netherlands from 2012 to 2017 with forecasts for 2018 and 2019 (in million euros)*Programmatic advertising market revenue in the Netherlands 2012-2019
- Total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018 (in billions)*Total programmatic ad impressions sold in the Netherlands 2013-2018
- Distribution of total revenue of the programmatic advertising market in the Netherlands from the 1st half of 2014 to 2nd half of 2017 with a forecast for 2018, per exchange model*Programmatic advertising exchange platforms in the Netherlands 2014-2018
- Social media advertising spending in the Netherlands from 1st half of 2015 to 2nd half of 2017 (in million euros)*Social media advertising spending in the Netherlands 2015-2017
- Online native advertising expenditure in the Netherlands from 1st half of 2016 to 2nd half of 2017 (in million euros)*Online native advertising spending in the Netherlands 2016-2017
- Audiovisual
The most important statistics
- Radio advertisement revenue in the Netherlands from 2012 to 2018, with a forecast for 2019 to 2023 (in million euros)Radio ad revenue in the Netherlands 2012-2023
- Annual net television spot and non-spot ad revenue in the Netherlands from 2012 to 2018 (in million euros)Annual television spot and non-spot ad revenue in the Netherlands 2012-2018
- Spot and non-spot radio advertisement revenue in the Netherlands from 2012 to 2018, with a forecast for 2019 to 2023 (in million euros)Spot and non-spot radio ad revenue in the Netherlands 2012-2023
- Annual gross television advertisement expenditure in the Netherlands from 2014 to 2018, by branch (in million euros)TV gross ad expenditure in the Netherlands 2014-2018, by branch
- Annual gross television expenditure of advertisers in the Netherlands in 2018 (in million euros)Leading TV advertisers based on expenditure in the Netherlands 2018
- Annual gross television expenditure of e-commerce advertisers in the Netherlands in 2017 (in million euros)Leading e-commerce TV advertisers based on expenditure in the Netherlands 2017
- Biannual number of television advertisers in the Netherlands from the 1st half of 2012 to the 1st half of 2019Number of TV advertisers in the Netherlands 2012-2019
- Biannual number of television commercials in the Netherlands from the 1st half of 2012 to the 1st half of 2019Number of TV commercials in the Netherlands 2012-2019
- Newspapers and Magazines
The most important statistics
- Annual consumer magazine market revenue in the Netherlands from 2012 to 2018, with a forecast for 2019 to 2023 (in million euros)Consumer magazine revenue in the Netherlands 2012-2023
- Annual newspaper market revenue in the Netherlands from 2012 to 2018, with a forecast for 2019 to 2023 (in million euros)Newspaper revenue in the Netherlands 2012-2023
- Annual print and digital newspaper advertising revenue in the Netherlands from 2012 to 2018, with a forecast for 2019 to 2023 (in million euros)Print and digital newspaper ad revenue in the Netherlands 2012-2023
- Annual consumer magazine print and digital advertising revenue in the Netherlands from 2012 to 2018, with a forecast for 2019 to 2023 (in million euros)Print and digital magazine advertising revenue in the Netherlands 2012-2023
- Leading newspaper advertisers in the Netherlands in 2018, based on expenditure (in thousand euro)Leading newspaper advertisers in the Netherlands 2018, based on expenditure
- Leading advertisers on newspaper websites in the Netherlands in 2015, based on expenditure (in thousand euros)Leading newspaper website advertisers in the Netherlands 2015, based on expenditure
- Flyers
The most important statistics
- Frequency of reading flyers in the Netherlands in 2017Frequency of reading flyers in the Netherlands 2017
- Reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions)Reach of printed and digital flyers in the Netherlands 2014-2018
- Net reach of brochures and flyers in the Netherlands in 2017 and 2018, by branch*Reach of brochures and flyers in the Netherlands in 2017-2018, by branch
- Net reach* of digital and printed fashion and clothing flyers and brochures in the Netherlands in 2017 and 2018, by genderReach of digital and printed fashion flyers in the Netherlands 2017-2018, by gender
- Net reach* of digital and printed supermarket and liquor store brochures and flyers in the Netherlands in 2016 and 2017, by ageReach of supermarket and liquor store flyers in the Netherlands 2016-2017, by age
- Out-of-home and Cinema
The most important statistics
- Annual out-of-home advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)Out-of-home ad revenue in the Netherlands 2012-2021
- Annual cinema advertisement revenue in the Netherlands from 2012 to 2018, with a forecast for 2019 to 2023 (in million euros)Cinema ad revenue in the Netherlands 2012-2023
- Year-on-year revenue change of the cinema advertisements in the Netherlands from 2012 to 2018, with a forecast for 2019 to 2023Cinema advertising revenue change in the Netherlands 2012-2023
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: You might find this interesting as well
Statistics
- Internet display ad revenue Australia 2014-2023
- Internet classified ad revenue Australia 2014-2023
- Mobile internet ad revenue Australia 2014-2023
- Internet search ad revenue Australia 2014-2023
- Share of display internet advertising Australia 2016, 2021 and 2022 by ownership
- Total internet ad revenue Australia 2014-2023
- Online ad revenue Australia 2016 and 2021 by category
- Internet ad revenue Australia 2018 by category
- Pure play internet ad revenue Australia 2014-2023
- Internet video ad revenue Australia 2014-2023
- Russia's advertising revenue in 2013, by medium
- Canada: ad revenue 2011-2014, by medium
- Canada: ad revenue media split 2011-2014
- Advertising revenue in Norway 2017, by activities
- Consumer spending on entertainment and media Australia 2016 and 2021
- Digital display ad revenue growth in the U.S. 2016-2019, by company
- Advertising spending in France 2011-2014, by media
- Consumer spending share on entertainment and media Australia 2016 and 2021
Statistics on "Advertising in the Netherlands - Overview"
- Net ad spend market size in the Netherlands 2011-2018, by channel
- Turnover change of the advertising sector in the Netherlands 2017-2019
- Advertising spending in the Netherlands 2017, by industry sector
- Net media advertising expenditure change in the Netherlands 2017, by medium
- Advertising inflation in the Netherlands 2018, by channel
- Highest spending advertisers in the Netherlands 2017
Statistics on "Advertising in the Netherlands - Digital"
- Annual spending on Internet advertising in the Netherlands 2012-2023
- Net online paid search and display ad market in the Netherlands in 2015-2018
- Net online advertising growth in the Netherlands 2016-2018, by advertising type
- Programmatic advertising market revenue in the Netherlands 2012-2019
- Total programmatic ad impressions sold in the Netherlands 2013-2018
- Programmatic advertising exchange platforms in the Netherlands 2014-2018
- Social media advertising spending in the Netherlands 2015-2017
- Online native advertising spending in the Netherlands 2016-2017
- Distribution online advertising revenue per device in the Netherlands 2017, by format
- Quarterly index of digital ad requests in the Netherlands 2014-2018
- Increase in keyword strategy budgets in the Netherlands 2018, by type
- Online advertising spending distribution in the Netherlands 2017, by format
Statistics on "Advertising in the Netherlands - Audiovisual"
- Radio ad revenue in the Netherlands 2012-2023
- Annual television spot and non-spot ad revenue in the Netherlands 2012-2018
- Spot and non-spot radio ad revenue in the Netherlands 2012-2023
- TV gross ad expenditure in the Netherlands 2014-2018, by branch
- Leading TV advertisers based on expenditure in the Netherlands 2018
- Leading e-commerce TV advertisers based on expenditure in the Netherlands 2017
- Number of TV advertisers in the Netherlands 2012-2019
- Number of TV commercials in the Netherlands 2012-2019
Statistics on "Advertising in the Netherlands - Newspapers and Magazines"
- Consumer magazine revenue in the Netherlands 2012-2023
- Newspaper revenue in the Netherlands 2012-2023
- Print and digital newspaper ad revenue in the Netherlands 2012-2023
- Print and digital magazine advertising revenue in the Netherlands 2012-2023
- Leading newspaper advertisers in the Netherlands 2018, based on expenditure
- Leading newspaper website advertisers in the Netherlands 2015, based on expenditure
Statistics on "Advertising in the Netherlands - Flyers"
- Frequency of reading flyers in the Netherlands 2017
- Reach of printed and digital flyers in the Netherlands 2014-2018
- Reach of brochures and flyers in the Netherlands in 2017-2018, by branch
- Reach of digital and printed fashion flyers in the Netherlands 2017-2018, by gender
- Reach of supermarket and liquor store flyers in the Netherlands 2016-2017, by age
Statistics on "Advertising in the Netherlands - Out-of-home and Cinema"
Further related statistics
- Internet display ad revenue Australia 2014-2023
- Internet classified ad revenue Australia 2014-2023
- Mobile internet ad revenue Australia 2014-2023
- Internet search ad revenue Australia 2014-2023
- Share of display internet advertising Australia 2016, 2021 and 2022 by ownership
- Total internet ad revenue Australia 2014-2023
- Online ad revenue Australia 2016 and 2021 by category
- Internet ad revenue Australia 2018 by category
- Pure play internet ad revenue Australia 2014-2023
- Internet video ad revenue Australia 2014-2023
- Russia's advertising revenue in 2013, by medium
- Canada: ad revenue 2011-2014, by medium
- Canada: ad revenue media split 2011-2014
- Advertising revenue in Norway 2017, by activities
- Consumer spending on entertainment and media Australia 2016 and 2021
- Digital display ad revenue growth in the U.S. 2016-2019, by company
- Advertising spending in France 2011-2014, by media
- Consumer spending share on entertainment and media Australia 2016 and 2021
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Yes, save as favorite!
...and make my research life easier.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.