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U.S. luxury buyers with first digital luxury purchase 2016

This statistic shows the share of luxury buyers in the United States who conducted their first luxury purchase digitally as of the fourth quarter 2016, sorted by age group. As of that period, 14 percent of luxury buyers aged 18 to 24 years had made their first luxury purchase digitally.

Share of luxury buyers in the United States who conducted their first luxury purchase digitally as of 4th quarter 2016, by age group

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Sources

Release date

April 2017

Region

United States

Survey time period

4th quarter 2016

Number of respondents

18 years and older

Special properties

past buyers of luxuy and fashion goods

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Statistics on "Fashion e-commerce in the United States"

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