Average number of customers of selected loyalty programs in Denmark 2015

Published by Statista Research Department, Jan 29, 2016
This statistic shows the average number of customers of selected loyalty programs in Denmark in 2015. That year, the loyalty program Club Matas had the highest number of customers, with on average of 1.5 million Danes using it. This loyalty program had also the youngest customers, with an average age of 16 years. Also the bonus program of the grocery chain Coop had roughly 1.5 million users. FBF, also known as Forbrugsforeningen, which is a Danish loyalty club that offers a combined loyalty card and credit card, had on average 200 thousand members.

Average number of customers of selected loyalty programs in Denmark in 2015

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Release date

January 2016

Region

Denmark

Survey time period

2015

Supplementary notes

This statistic is based on a survey of 66,000 active loyalty card users and 275,000 loyalty cards.

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