This statistic illustrates the measures used by marketers and advertisers to allocate budget across the customer life cycle in digital marketing in the United Kingdom (UK) in 2017. Of respondents, 36 percent reported they used "prospecting for new customers" as a way to match budget.
How do you allocate budget across the customer life cycle?
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AdRoll. (March 13, 2018). How do you allocate budget across the customer life cycle? [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/521102/digital-marketing-customer-life-cycle-budget-allocation-uk/
AdRoll. "How do you allocate budget across the customer life cycle?." Chart. March 13, 2018. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/521102/digital-marketing-customer-life-cycle-budget-allocation-uk/
AdRoll. (2018). How do you allocate budget across the customer life cycle?. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/521102/digital-marketing-customer-life-cycle-budget-allocation-uk/
AdRoll. "How Do You Allocate Budget across The Customer Life Cycle?." Statista, Statista Inc., 13 Mar 2018, https://www.statista.com/statistics/521102/digital-marketing-customer-life-cycle-budget-allocation-uk/
AdRoll, How do you allocate budget across the customer life cycle? Statista, https://www.statista.com/statistics/521102/digital-marketing-customer-life-cycle-budget-allocation-uk/ (last visited November 09, 2024)
How do you allocate budget across the customer life cycle? [Graph], AdRoll, March 13, 2018. [Online]. Available: https://www.statista.com/statistics/521102/digital-marketing-customer-life-cycle-budget-allocation-uk/
