Survey on digital marketing investments in SMEs in Finland 2016, by growth target

This statistic shows the result of a survey on digital marketing investments of small and medium-sized enterprises (SMEs) in Finland in 2016, by growth target. According to the survey, nearly 75 percent of companies expecting intensive growth of 30 percent or more spent over half of their total marketing investments in digital marketing. The corresponding shares of companies with lower growth targets were roughly half or more than half lower.

Share of SMEs with digital marketing investments accounting for over half of all marketing investments, by growth target

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Sources

Release date

November 2016

Region

Finland

Survey time period

August 2016 to September 2016

Number of respondents

730 respondents

Special properties

entrepreneurs of SMEs

Supplementary notes

The source does not provide information on the original wording used during the survey.

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