Frequency of deodorant use among women in the UK 2017, by region
This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked how frequently they use deodorant, broken down by region. The regions in which individuals use deodorant most often are the East Midlands and the West Midlands, where 91 percent of respondents said they use the product every day. This share is higher than those who come from the North East, where 74 percent of women use deodorants every day.