Criteria for buying deodorants among women in the UK 2017, by age

This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked which criteria they use when buying deodorants, broken down by age group. For both 30 to 59 year olds and those aged 60 and over the most important factor when buying deodorants is the quality, with 44 and 46 percent of respondents, respectively, using this as a criteria for their purchases. In contrast, 41 percent of 18 to 29 year olds said that they base their deodorant buying decisions on deals on products, making this the most important criteria for the younger age group.

Based on which criteria do you usually select deodorants?

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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 18-22, 2017

Number of respondents

910 respondents

Age group

18 years and older

Special properties

English speaking female population; those who buy deodorants

Method of interview

Online survey

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Statistics on "Deodorants in the United Kingdom (UK)"

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