Sources of luxury brand discovery among global consumers 2016, by age

The statistic shows the leading sources of new luxury brand discovery among consumers worldwide as of April 2016, broken down by age group. The survey results show that 29 percent of respondents aged 35 years and older said they learned about new luxury brands from print magazines. The same was true for 10 percent of 18-26-year-olds.

Leading sources of new luxury brand discovery among consumers worldwide as of April 2016, by age group

Social mediaWord of mouthOnline blogs/influencersPrint magazinePhysical storeOutdoor advertisingOther
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Sources

Release date

July 2016

Region

Worldwide

Survey time period

April 2016

Number of respondents

6,400 respondents

Age group

18 years and older

Special properties

among affluent consumers across 8 markets including the US, China, UK, Spain, France, Italy, Germany and Middle East (Saudi Arabia and United Arab Emirates)

Method of interview

Online survey

Supplementary notes

The source did not provide information regarding percentage points exceeding 100.

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Statistics on "Luxury advertising and marketing"

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