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Sources of luxury brand discovery among global consumers 2016, by age

Leading sources of new luxury brand discovery among consumers worldwide as of April 2016, by age group

Sources of luxury brand discovery among global consumers 2016, by age The statistic shows the leading sources of new luxury brand discovery among consumers worldwide as of April 2016, broken down by age group. The survey results show that 29 percent of respondents aged 35 years and older said they learned about new luxury brands from print magazines. The same was true for 10 percent of 18-26-year-olds.
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Leading sources of new luxury brand discovery among consumers worldwide as of April 2016, by age group

Social mediaWord of mouthOnline blogs/influencersPrint magazinePhysical storeOutdoor advertisingOther
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Social mediaWord of mouthOnline blogs/influencersPrint magazinePhysical storeOutdoor advertisingOther
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The statistic shows the leading sources of new luxury brand discovery among consumers worldwide as of April 2016, broken down by age group. The survey results show that 29 percent of respondents aged 35 years and older said they learned about new luxury brands from print magazines. The same was true for 10 percent of 18-26-year-olds.
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