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Share of footwear market in India - by segment

 As one of the largest footwear-producing markets in the world, this consumer segment in India thrived on a large share volume of what is called casual footwear at over 61 percent as of 2017. While the sectors were primarily categorized into men’s, women’s and kids’ footwear, the retailers were dominated by the unorganized players.  

Indian footwear market

  With a market share of about ten percent, apparel and footwear came second after food and grocery in the retail industry in India. The footwear market in the country was valued at nearly 17 billion U.S. dollars in 2018, fourth worldwide. A majority of these were consumed domestically and the remaining were exported to the United States and countries in the European Union.  

Indian footwear retailers

  Over the years, footwear has evolved from a basic need to an indicator of fashion and style. In this context, it is a vital part of the fashion industry along with apparel, accessories, and jewelry. One of the earliest retailers of footwear in India was Bata, often synonymous with casual footwear, reflecting the popularity of this originally Czech brand. Metro and Liberty were among domestic retailers that offer most, if not the entire range of footwear. With the expansion of the sports segment, billion-dollar foreign players including Reebok, Nike and Adidas entered the Indian market in the late 1990s. In recent years, the rise of e-commerce has increased the purchase of footwear online.

Distribution of the Indian footwear market as of March 2017, by segment

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Release date

March 2017



Survey time period

as of March 2017

Special properties

Based on volume

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