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Online shopping cart abandonment rate in the United Kingdom (UK) 2015, by industry

This statistic shows the results of a survey on online shopping cart abandonment rates in the United Kingdom (UK) as of June 2015, broken down by industry. The survey found that online shopping carts were most often abandoned when it came to making fashion related purchases, with more than half of respondents stating that they had abandoned shopping carts of online fashion retailers before. Food and drink as well as travel were the categories with the second and third most frequently abandoned shopping carts.

Online shopping cart abandonment rate in the United Kingdom (UK) in 2015, by industry

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Sources

Release date

August 2015

Region

United Kingdom

Survey time period

June 19-23, 2015

Number of respondents

1,013 respondents

Age group

18 years and older

Special properties

internet users

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