Website types used by French women to purchase cosmetics 2016

This statistic displays the website types that French women visited in order to purchase cosmetics in 2016. The results show that websites of cosmetics shops such as Sephora were used by half of the respondents, whereas hypermarkets websites were only used by twelve percent of respondents.
In 2014, Sephora was valued 2.14 billion dollars.

What kind of websites do you usually visit in order to buy cosmetic products?

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Release date

July 2016



Survey time period


Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

women who buy cosmetics online; subsample.

Method of interview

Online survey

Supplementary notes

The original question was phrased as follows: "Sur quel(s) site(s) Internet avez-vous déjà fait des achats de produits cosmétiques ?"
Respondents could state several answers.

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