Amazon private label brand conversion rate 2017

This statistic presents the leading Amazon private label brands as of the first half of 2017, based on conversion rate. Amazon Elements, the e-retailers supplements and baby wipes brand, was ranked first with a 42 percent conversion rate within the measured period. AmazonBasics was ranked second with a ten percent conversion rate.

Conversion rates of Amazon private label brands as of 1st half 2017

Conversion rate
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Sources

Release date

August 2017

Region

Worldwide

Survey time period

H1 2017

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Statistics on "Amazon"

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