Latin America: social network users 2018

During a survey conducted from June to August 2018, nearly 71 percent of respondents from 18 Latin American countries stated they used social networks. Meanwhile, over 28 percent of the interviewees said they did not utilize social networking online services.

Furthermore, social media usage in Latin America includes websites and apps like WhatsApp, Facebook and YouTube.

Share of social network users in Latin America in 2018

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Source

Release date

November 2018

Region

Central and South America

Survey time period

June 15 to August 2, 2018

Number of respondents

20,204 respondents

Method of interview

Face-to-face interview

Supplementary notes

* The value for "yes" has been calculated on the basis on data provided by the source.
The survey was carried out in 18 countries of the region (Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela). In each of the countries the number of respondents amounted to between 1,000 and 1,200. The samples were representative for the population of each of the countries.

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