U.S. consumers who do research before their holiday shopping 2016, by ethnicity

Share of the population who do research before doing their holiday shopping in the United States in September 2016, by ethnicity

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Release date

October 2016


United States

Survey time period

September 2016

Number of respondents

1,249 respondents

Age group

18-64 years

Special properties

population surveyed: 502 Hispanics, 245 non-Hispanic white, 249 African-American, 253 Asian

Method of interview

Online survey

Supplementary notes

Hispanics: self-identify as Hispanic origin. Non-Hispanics: self-identify as White, African-American, or Asian

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