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Holiday shopping locations for U.S. consumers 2019

The statistic depicts the results of a survey in which U.S. consumers were asked where they will do their holiday shopping in 2019. The survey revealed that 51.9 percent of respondents planned to do their holiday shopping in brick-and-mortar stores.
When it came to shopping on Black Friday in particular, only 9 percent of respondents said they planned to do their shopping entirely online, the majority saying they would at least shop equally online and in-store.
The most import reason consumers would consider purchasing from a particular retailer is that the retailer had the product they wanted in stock and ready to ship.

How will you do your holiday shopping this year?

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Release date

October 2019


United States

Survey time period


Number of respondents

1,000 respondents

Method of interview

Online survey

Supplementary notes

Source did not provide an exact survey date.

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Statistics on "Holiday season e-commerce in the United States"

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