D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowHoliday shopping locations for U.S. consumers 2019
The statistic depicts the results of a survey in which U.S. consumers were asked where they will do their holiday shopping in 2019. The survey revealed that 51.9 percent of respondents planned to do their holiday shopping in brick-and-mortar stores.
When it came to shopping on Black Friday in particular, only 9 percent of respondents said they planned to do their shopping entirely online, the majority saying they would at least shop equally online and in-store.
The most import reason consumers would consider purchasing from a particular retailer is that the retailer had the product they wanted in stock and ready to ship.
When it came to shopping on Black Friday in particular, only 9 percent of respondents said they planned to do their shopping entirely online, the majority saying they would at least shop equally online and in-store.
The most import reason consumers would consider purchasing from a particular retailer is that the retailer had the product they wanted in stock and ready to ship.
