Main reasons to consider supplements innovative in Spain in 2015

This statistic shows the reasons why media professionals considered supplements an innovative product in Spain in 2015. According to the results of the survey conducted between June and September 2015, more than 20 percent of respondents stated that digitalization was the main reason why supplements were seen as an innovative press format.

Reasons why supplements were considered an innovative product in Spain in 2015

Share of companies
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Release date

February 2016



Survey time period

June to September 2015

Number of respondents


Special properties

advertising, editorial or Sunday supplements

Method of interview

CAPI interview, questionnaire

Supplementary notes

* Respondents were selected from the SCOPEN database, which represented approximately 60 to 80 percent of the total number of communication investors in Spain.

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