Main reasons to consider supplements innovative in Spain in 2015

Reasons why supplements were considered an innovative product in Spain in 2015

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Release date

February 2016

Region

Spain

Survey time period

June to September 2015

Number of respondents

437*

Special properties

advertising, editorial or Sunday supplements

Method of interview

CAPI interview, questionnaire

Supplementary notes

* Respondents were selected from the SCOPEN database, which represented approximately 60 to 80 percent of the total number of communication investors in Spain.

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