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Factors that can trigger a store purchase according to the French 2015

This chart highlights the main triggers of in-store purchases according to the French in 2015. It appears that more than two thirds of respondents said that promotions and discounts aroused their desire to buy an item.

Elements arousing the desire to buy an item in store according to consumers in France in 2015

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Release date

May 2015



Survey time period

May 11-15, 2015

Number of respondents

1,004 respondents

Age group

18 years old and over

Method of interview

Online survey

Supplementary notes

The question was formulated by the source as follows:
"Elements that can arouse the desire to buy in stores?
- Promotions, discounts
- Kindness of staff
- Pleasant atmosphere of the store
- Operations related to the loyalty program
- Personalized advice
- Demonstration made of the product
- Service rendered
- Private sales
- Teach me, teach me something
- Highlight the product compared to others
- Induce emotions
- Use my senses
- M 'accord a privileged treatment
- Mini-event ephemeral organized in-store
- Animations
- Unusual experience
- Sponsorship actions
- Meet the representatives of the brand
- Implementation spectacular scene in store
- Association of the brand with a personality
- Other »

The source gives no information on identifying multiple response options.

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