Factors that can trigger a store purchase according to the French 2015

Elements arousing the desire to buy an item in store according to consumers in France in 2015

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Release date

May 2015



Survey time period

May 11-15, 2015

Number of respondents

1,004 respondents

Age group

18 years old and over

Method of interview

Online survey

Supplementary notes

The question was formulated by the source as follows:
"Elements that can arouse the desire to buy in stores?
- Promotions, discounts
- Kindness of staff
- Pleasant atmosphere of the store
- Operations related to the loyalty program
- Personalized advice
- Demonstration made of the product
- Service rendered
- Private sales
- Teach me, teach me something
- Highlight the product compared to others
- Induce emotions
- Use my senses
- M 'accord a privileged treatment
- Mini-event ephemeral organized in-store
- Animations
- Unusual experience
- Sponsorship actions
- Meet the representatives of the brand
- Implementation spectacular scene in store
- Association of the brand with a personality
- Other »

The source gives no information on identifying multiple response options.

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