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Italy: popularity of Facebook advertising among tourism companies 2015

Have you ever invested in Facebook ads?

Italy: popularity of Facebook advertising among tourism companies 2015 This statistic illustrates the popularity of Facebook advertising among travel and holiday company owners in Italy in 2015. According to the study, four in ten respondents (40.2 percent) had sporadically invested in Facebook ads to promote their company. By contrast, 21 percent of companies had never used them, and about 24 percent had only thought about doing so. Overall, fewer than 15 percent of companies were regularly using Facebook ads.
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Have you ever invested in Facebook ads?

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Description

Source

More information

This statistic illustrates the popularity of Facebook advertising among travel and holiday company owners in Italy in 2015. According to the study, four in ten respondents (40.2 percent) had sporadically invested in Facebook ads to promote their company. By contrast, 21 percent of companies had never used them, and about 24 percent had only thought about doing so. Overall, fewer than 15 percent of companies were regularly using Facebook ads.
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Release date
January 2016
Region
Italy
Survey time period
December 2015
Number of respondents
169 respondents
Special properties
Travel agencies, accommodation providers, food service businesses
Supplementary notes
The source does not provide any information regarding the survey type.
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