According to a 2023 survey on the digital usage among Chinese internet users, around 78 percent of respondents reported to use social media to find information about brands and products. Tencent's WeChat and ByteDance's Douyin were the most beloved social media platforms in the survey.
Share of internet users using social media for brand and product research in China as of 3rd quarter 2023, by platform type
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We Are Social, & Meltwater, & DataReportal. (February 21, 2024). Share of internet users using social media for brand and product research in China as of 3rd quarter 2023, by platform type [Graph]. In Statista. Retrieved October 10, 2024, from https://www.statista.com/statistics/1290704/china-social-media-usage-for-brand-research-by-platform-type/
We Are Social, und Meltwater, und DataReportal. "Share of internet users using social media for brand and product research in China as of 3rd quarter 2023, by platform type." Chart. February 21, 2024. Statista. Accessed October 10, 2024. https://www.statista.com/statistics/1290704/china-social-media-usage-for-brand-research-by-platform-type/
We Are Social, Meltwater, DataReportal. (2024). Share of internet users using social media for brand and product research in China as of 3rd quarter 2023, by platform type. Statista. Statista Inc.. Accessed: October 10, 2024. https://www.statista.com/statistics/1290704/china-social-media-usage-for-brand-research-by-platform-type/
We Are Social, and Meltwater, and DataReportal. "Share of Internet Users Using Social Media for Brand and Product Research in China as of 3rd Quarter 2023, by Platform Type." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1290704/china-social-media-usage-for-brand-research-by-platform-type/
We Are Social & Meltwater & DataReportal, Share of internet users using social media for brand and product research in China as of 3rd quarter 2023, by platform type Statista, https://www.statista.com/statistics/1290704/china-social-media-usage-for-brand-research-by-platform-type/ (last visited October 10, 2024)
Share of internet users using social media for brand and product research in China as of 3rd quarter 2023, by platform type [Graph], We Are Social, & Meltwater, & DataReportal, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1290704/china-social-media-usage-for-brand-research-by-platform-type/
